Thursday 12 January 2012

3 Steps to a successful product photography shoot

Product Photographer Leeds Yorkshire UK

The Art of Product and Still life Photography.

If you run a business, you are selling a product or a service.

You need to communicate effectively, efficiently and in a lot on online situations, quickly.

Using some simple approaches to your business marketing can reap great rewards.

Professional photographers use their experience and a set of skills which are geared towards maximizing the "sale" of the image on your website page, or other printed marketing material.

This can be an area of your business marketing which may be overlooked, but in the fast moving world of online selling, it is the visual impact of the product which will help your product leap off the page.

The ability to photograph an inanimate object is not as straight forward as it first may seem.

The Three main areas to consider are:

• The actual merchandise in front of the camera needs to be assessed by a trained eye, so that the most effective camera angle is used.

• The professional lighting techniques and equipment used by commercial photographers are a vital ingredient to making a successful product shoot.

• Background choice is the third main ingredient to the successful packshot being achieved. The product or merchandise will determine a complimentary background, or it maybe that a neutral background is used, professional photographers in Leeds and around the UK will use this particularly when shooting for cutout shots.

Phillip Shannon is a Professional Photographer. Based in Leeds West Yorkshire.

As a commercial photographer in Leeds the variety of your photographers experience must be high and the ability to produce effective award winning calibre images need to be on your wish list.

Phillip Shannon is an award winning photographer with over 16 years experience in the commercial photography business, and has been commissioned for a huge variety of advertising assignments over the years.

The portfolio site shows a great variety of commissioned product work, from food photography, still life and cut out shots, to jewellery and products of all kinds shot on location.


Visit the portfolio site here http://www.phillipshannonphotography.com/

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